LOUISVILLE, KY, March 24, 2004 – NASA’s March 23 announcement of evidence of the past presence of “a body of gently flowing saltwater” on Mars is big news for America, and giant news for seafood fans. In January, Long John Silver’s offered to give America free Giant Shrimp if NASA found conclusive evidence of an ocean on Mars. To celebrate the success of NASA’s Mars Rover project, the company is going to give America free Giant Shrimp on Monday, May 10.
“This is the big announcement that Long John Silver’s has been waiting for since January – that there is evidence of a past salty sea on Mars,” said Mike Baker, Chief Marketing Officer for Long John Silver’s, Inc. “We can’t wait to celebrate NASA’s out-of-this-world success, and there’s no better way to recognize their giant accomplishments than with free Giant Shrimp for America.”
On Monday, May 10, between the hours of 2 p.m. and 5 p.m., customers can stop by any participating Long John Silver’s
restaurant and enjoy a free Giant Shrimp (one piece per customer).
Long John Silver’s President Steve Davis sent a personal letter to NASA Administrator Sean O’Keefe, congratulating NASA on their discovery.
“We’ve been following the Mars Exploration project since the beginning,” Davis wrote, “and we’ve been anxiously awaiting word of evidence of an ocean on Mars. The rovers have been extremely busy since they arrived on Mars – they’ve had ‘plenty of things on their plate.’ Now, with the discovery of ocean water, America can add one more thing to its plate – free Giant Shrimp.”
Davis ended the letter by writing, “This is one small step for man, and one giant leap for Giant Shrimp.” He also again expressed interest in Long John Silver’s becoming the first seafood restaurant on Mars.
Baker added that the Giant Shrimp giveaway is the perfect way to celebrate NASA’s historic discovery, which has taken place at the same time Long John Silver’s Giant Shrimp introduction has been one of the most successful product launches in company history.
“NASA is making history on Mars and Long John Silver’s is making history here on earth,” added Baker. “Our faith in NASA has paid off. Their giant accomplishment calls for Giant Shrimp.”
The new Giant Shrimp are the largest shrimp Long John Silver’s has ever served. They feature the great-tasting secret batter that has made Long John Silver’s famous for fish, shrimp and chicken for 35 years.
Every person in the U.S. will have an opportunity to obtain one free Giant Shrimp at participating Long John Silver’s restaurants in the United States. Redemption will take place on Monday, May 10, 2004, from 2 p.m. until 5 p.m., local time, while supplies last. Customers can use the store locator at www.ljsilvers.com to find their nearest Long John Silver’s locations.
Long John Silver’s, Inc. based in Louisville, Kentucky, is the world’s most popular quick-service seafood chain specializing in a variety of seafood items including batter-dipped fish, chicken, shrimp and hushpuppies. Inspired by Robert Louis Stevenson’s classic Treasure Island, Long John Silver’s, Inc. was founded in 1969 in response to growing consumer demand for quick-service seafood. Today, there are more than 1,250 Long John Silver’s, Inc. restaurants worldwide serving nearly four million customers each week. Long John Silver’s, Inc. is a subsidiary of Yum! Brands, Inc., (NYSE:YUM) the world’s largest restaurant company in terms of system units with more than 33,000 restaurants in more than 100 countries and territories.