(The Independant) Federal authorities are actively investigating dozens of American television stations for broadcasting items produced by the Bush administration and major corporations, and passing them off as normal news. Some of the fake news segments talked up success in the war in Iraq, or promoted the companies’ products. Investigators from the Federal Communications Commission (FCC) are seeking information about stations across the country after a report produced by a campaign group detailed the extraordinary extent of the use of such items. The report, by the non-profit group Centre for Media and Democracy, found that over a 10-month period at least 77 television stations were making use of the faux news broadcasts, known as Video News Releases (VNRs). Not one told viewers who had produced the items.
Mystech: Patriotism means no questions. :-(
“We know we only had partial access to these VNRs and yet we found 77 stations using them,” said Diana Farsetta, one of the group’s researchers. “I would say it’s pretty extraordinary. The picture we found was much worse than we expected going into the investigation in terms of just how widely these get played and how frequently these pre-packaged segments are put on the air.”
Ms Farsetta said the public relations companies commissioned to produce these segments by corporations had become increasingly sophisticated in their techniques in order to get the VNRs broadcast. “They have got very good at mimicking what a real, independently produced television report would look like,” she said.
The FCC has declined to comment on the investigation but investigators from the commission’s enforcement unit recently approached Ms Farsetta for a copy of her group’s report.
The range of VNR is wide. Among items provided by the Bush administration to news stations was one in which an Iraqi-American in Kansas City was seen saying “Thank you Bush. Thank you USA” in response to the 2003 fall of Baghdad. The footage was actually produced by the State Department, one of 20 federal agencies that have produced and distributed such items.