Europe : Primus launches phone shops and announces sponsorship deal with BAA shopping collection service. The key products to be sold initially are the Haier Pen Phone and GSM Phones.

Global communications provider Primus Telecommunications has launched the first of its Primus phone shops at Heathrow Airport Terminals 1 and 2, as part of a sponsorship initiative that will see it undertaking a programme of co-branded activity with the BAA shopping collection service.

The Primus phone shops are located in the airports with the BAA shopping collection booths in the Arrivals areas. Passengers can choose from the wide selection of mobile products and services on offer including: phones and accessories, pre-paid calling cards, top-up vouchers and SIM cards. In addition, customers will be able to hire mobile phones for the duration of their travel.

Primus is a global communications company with a worldwide network covering North America, Europe and Asia-Pacific. It is best known in the UK for its virtual mobile network operations (VMNO) and value calling options including carrier pre-select and the Planet Talk range of pre-paid calling cards.